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"A picture is worth a thousand words" as the old saying goes. And a picture in the media is worth a million words...and billions of dollars!".
Yes, I'm taking about the United Airlines scandal, as one customer being beaten and dragged off a plane went viral and destroyed a billion-dollar brand.
A few details to flash back the story. Soon after the passengers boarded the flight, United Airlines announced that four of them would have to give up their seats to make room for United employees commuting to work a flight out of Louisville. After the offer was raised to $800, and nobody was willing to leave the flight (perhaps because it would require missing a full day's work without a compelling excuse), somebody from United announced that a computer would randomly select four people to leave the plane. When the man in the video, a doctor, was selected, he refused to leave his seat, saying he had to see patients the following morning. United called officers to the scene. The rest is now a matter of digital record.
This incident created an online hurricane, which only intensified after United published a mealy-mouthed statement on Monday morning that seemed to blame the bruised customer and apologized only for “the overbooking situation.” After several hours, punctuating the sordid event with the least human-sounding statement in crisis-PR history, United CEO Oscar Munoz apologized "for having to re-accommodate” customers, as if the brutalized passenger had merely been asked to switch from an aisle seat.
The chart below shows United's market capitalization over the last five days. Market cap is a generally accepted way to value companies based on stock price.
At its trading low Tuesday, shares were down $3.16, or 4.4%, which at the time had briefly erased nearly $1 billion ($994.2 million) in market capitalization, according to USA TODAY research. The decline highlights just how serious a situation United faces. Airplane travel rarely tops the list of quality consumer experiences, but the scandal appears to have set off a serious discussion around United, the airline industry, and police procedure.
Sometimes, a shocking controversy like this one is both freakish and representative. Indeed, this incident is an extraordinary occurrence - overbookings. Airlines routinely sell tickets to more people than the plane can seat, counting on several people not to arrive. When there are not enough seats, airlines first try to offer rewards to customers willing to reschedule their plans, usually in the form of travel vouchers, gift cards or cash. The arrangement — which is usually negotiated before passengers board the plane. But involuntarily bumping passengers is rare. In 2016, United involuntarily denied boarding to 3,765 of its more than 86 million passengers on oversold flights, according to the Transportation Department.
David Dao, the unlucky passenger who was dragged off the plane, has filed an emergency "bill of discovery" against the carrier in Illinois State Court demanding that evidence documenting Sunday's "re-accommodation" aboard a Kentucky-bound plane be "preserved and protected."
Things to ponder!
Although this incident was unusual in many respects, it was also representative of an airline industry that has considerable power over consumers—even if the use of force is more subtle than a group of security professionals wrestling a passenger to the floor.
As you can see, even a big business like United Airlines has suffered such heavy losses due to the enormous power of social media.
SEO is one of the most important factor that any eCommerce website would need, and Magento (also Magento 2) is also one of them. Yet, Search Engine does not have any priority for eCommerce website because eCommerce websites usually provide poor content, weak linking, less concerned and do descriptions without care. However, Magento is very friendly with search engine. Magento has some features to optimize. If you want the best rank, you should follow some following tips below.
1. Use right Extensions:
Websites using the right Magento extension will help you increase performance and usability. It’s like when you want to upgrade your car, you cannot use bike tools. When using right Extensions, it helps reduce time, cost for development and extended functions for your eCommerce website.
2. Focus on Title and Description:
Make title and description by yourself. I ensure you that you do not want to use the producer’s title and description because a lot of business use this. You can reach top search engine easier with your title and description.
3. Check alt tags of images:
Do not forget to insert alt tags to your products' images. It helps to optimize your website search as it is an important part of SEO. You can get some traffic if alt tags images to fit with your products.
4. Aim for Speed
Forty percent of visitors of your website will leave if they don’t load within three seconds and 80 percent of customers will not come back if they are not satisfied with website speed. Speed load is extremely crucial as a plethora amount of pages are searched by search engine spider on your shop every day. You can optimize the product pages load times by implementing several methods such as lazy loading, compressing product images, etc.
5. Make navigation visual
Organize your product pages into categories that are easy to understand, search, and follow.
6. Take care of customer reviews
Product pages with customer reviews will convert visitors to customers up to 58 percent, revenue per customer will increase by 62 percent, and SEO page haing customer reviews will have higher rank. That is why you must have reviews for each product.
7. Add products image and video
Your visitor will have a good feeling about your products if they have quality images and videos. Sometimes they even share them on social media sites. Yet, adding a lot of image and video will reduce loading times, so you need to take it into consideration.
8. Optimize internal search functionality
Build an internal search functionality that scans over your site and returns the most relevant results. This will include Magento optimizing products page, product and title categories.
9. Keep page with out of stock products live
If your page announces the out-of-stock inventory, the customers cannot buy it. You should leave them up just the way they are if the products will be in stock later. Or, you can change the page to promote similar products (newer model, different colors,...)
10. Use search-friendly URLs
Every URL must be unique and optimize for the page's main keyword. you should use the following URL for your category and products page.
*Category page: yourdomain/category/
*Sub-category page: yourdomain/category/sub-category/
*Product page: yourdomain/category-sub-category/product-name/
11. Integrate social media on product pages
Add social sharing buttons for sites like Facebook, Twitter, Google+, LinkedIn, Pinterest, and Instagram to your product pages so that interested prospects and happy customers can share your product information with their friends and followers.
12. Make Mobile friendly
About 5 billion of mobile phone users worldwide and Mobile shopping ratio increases every day. You will miss many customers if your site does not support on Mobile. Use responsive design to create a smooth mobile experience that promotes conversions and sales.
Here are 12 pro tips and one EPIC tip SEO for Magento that will help you optimize and boosting your Business online website and take the top position on search engine by MagentDev. In addition, these tips will retain your customer and increase the amount of potential customers.
Magento is undoubtedly one of the most popular e-Commerce platforms that are used by multinational corporations like Burger King, Coca-Cola, and Nike. If you are looking for ways to boost up sales and emulate success as well, Magento Extensions is definitely the best choice to enhance the website's performance.
The following article will list out the top 8 Magento extensions that are must-have on every website for a good Magento Website Development and an efficient online store management.
1. Magento Wordpress Integration
This extension becomes highly powerful if the online retailers realize the potential advantages of content marketing for both social media and search tools. The integration of the best open source e-Commerce platform with the best open source blogging platform will help you create great content and improve SEO. After the integration, the users can experience some stunning functionality such as reading blogs for more your products’ information.
2. Magento Social login
This is a must-have Magento extension and performs the functionality according to its name. It allows customers to log in to your site using their accounts of various networks such as Facebook, Twitter, Google, Yahoo,... Social Login will reduce a great amount of time that the customers have to spend in completing the purchase process by integrating with their social media account.
3. Magento Reward Points
The perfect measure of success in the e-Commerce market is the loyal customers, who frequently places an order instead of those who creates a single purchase at the store. In order to retain the special relationship between customers and business owners, Magento Reward Points extension will allow customers to earn and redeem unlimited points.
4. Magento Store Locator
All entrepreneurs around the globe want sustainable development along with utmost profits, but growth and popularity do not come easily and require much efforts. Location becomes a big issue for domestic business owners to reach customers as much as possible, as customers always prefer convenience.
To ease the issue, Store Locator helps customers get info and interact with physical stores easily. It also classifies stores through various criteria (postcode, city or specific tags) for better access to the right customers.
5. One Page Checkout
Most of the online customers get frustrated while completing the checkout process, as Magento default platform provides six separate steps for the checkout. Installation of One Page Checkout on the e-Commerce stores simplifies the checkout process in just a step, hence making the shopping easier and time-saver.
6. Yotpo Products Review
An important concept of success is to retain the past customers and understand their feelings after their latest offerings. Yotpo, a good review system, increases purchase confidence and helps to manage better content marketing. The extension will display more good reviews to drive more conversions to the website, and filter the useless and pointless reviews posted randomly on your website.
7. Mailchimp / Ecommerce 360 Integration
Mailchimp is one of the excellent platform for automated email marketing. The extension can help you automate messaging with customers segmentation, which is based on their recent purchases. In addition, the beautiful design of campaigns and newsletter by 360 integration with Mailchimp are a great way to raise interest in the customers.
8. Zopim Live Chat
In a fast-paced and active world, the customers are getting impatient in waiting for response from the sites owner's end. Each e-Commerce site administrator is responsible for immediate response and satisfying answers for customers' needs. The Zopim Live chat, a powered chat plugin, empowers the client to speed up response time and disclose to customers their issues.
Those are some of the well-known and most useful Magento extensions that you can install for your store. The advantages of using Magento platform will be multifold if you implement the Magento extensions into your business. If you feel like it, leave us a comment about one “must-have” Magento Website Development extension that you would not run your store without it.
There are hundred of options for e-Commerce platforms, so it is absolutely significant that you choose the right e-Commerce solution to build a successful online enterprise. Ultimately, you should keep in mind some basic criteria while choosing the e-Commerce platform for your business.
1. Kinds of hosting: Hosted or Self-hosted solution
“The beginning was the CMS platform", said on every blogging or website. This is the thing on the basis that you need to be extremely careful while choosing the technology.
The self-hosted solution is a plugin that lets you run a store in your existing website. They tend to be more flexible and controllable. (Think of it like you go to school by your own vehicle). In contrast, a hosted solution has a web interface that can provide mostly everything you need relating once you subscribe to their hosting packages. (Think of it like traveling by public transportation).
Choose whatever favors your business. If you prefer the ease of use over customization, use a hosted solution. If you prefer ownership and customization, then use a self-hosted solution.
2. Design: Unique customization and friendly-user experience
Consumers no longer find the buying process interesting at all, so they instantly judge the website in milliseconds and decide whether they want to buy or not. That is why you need to be the one-of-a-kind among thousands of stores out there.
According to eComNation, 90% of providers use pre-designed templates to deliver your website. The truth is - people are smart enough to sense small differences in a mediocre and template-based site because they subconsciously do not trust it.
To understand more about consumer trend, check the customer online trend in 2017 here. In addition, consider what level of flexibility and maneuverability the platform provides so that your website is able to reflect the unique design and well-crafted shopping experiences.
3. Professional Product Catalogue
Business owners should help website providers in organizing products with filters, tags, keywords and categories. If so, website visitors will find it more convenient in searching for a product catalogue.
Moreover, the e-Commerce market offers a large array of options of templates when each one will serve better with a type of product. Before looking for a platform that suits your product, you should ask yourself some of the following questions:
4. Consistent Performance
One of the main factors which significantly affect your e-Commerce website is speed. Yet, many e-Commerce platform are too busy in adding more features that they slow down the speed.
In the rat race to add more features between many e-Commerce platforms, the business owner needs to be aware of the stability, reliability, and usability of the platform. The website must be accessible on top without delaying the buying journey of the customers.
Look for a long-term yet specialized e-Commerce business who can take care of your software and underlying technology. I highly recommend you using Magento, as it is one of the most used e-Commerce with tons of features and a reliable e-Commerce team. Check out here for more guides related to Magento Extension.
Online marketing is not a simple one-man task, but a process requiring a significant amount of resources and time. The following article will present some tools that many e-Commerce marketers use for their online stores.
1. Email marketing - Marketing automation via Mailchimp
Much of the communication with customers occurs via email, so implementing email marketing automation is extremely vital to maintain a tied relationship with customers. Imagining a huge list of 10,000 website visitors, your customer care function cannot ensure to spend 100% of their time and money to talk with each customer.
Automating the email will save time by sending well-designed newsletters, and increase the relevance of campaign by sending mail to the right person according to their previous behavior. Simple and flexible email marketing tools like Mailchimp are recommended.
2. Data tracking - Google Analytics
To track the customer's engagement on the website such as the conversion rate and the bẹhaviour of users or the click-through-rate (CTR), Google Analytics is one of the most effective and well-known web analytics tools.
With deep customers insights, the business can optimize the visitor segments such as the highest performing campaign channels. Thanks to its popularity, it is easily integrated into many e-Commerce platforms.
3. Social listening - Brand24
Despite being new, Brand24 is an efficient and easy-to-use tool. It helps business manage the online reputation and getting leads in the industry. It also gives you quick access to all public mentions on the Internet, tracks and engage in online conversations, and use the list of the industry's influencers.
4. SEM tool - Semrush and Google AdWords: Keyword Planner
Semrush is considered as a must-have tool for all companies, as it is the most versatile SEO and PPC tool on the market. It is a website analysis tool to help you identify your real search competitors, unlock keywords and look for accurate rankings of their sites.
On the other hand, Google AdWords would assist in generating ideas, research, and pricing of the keyword. The system is partly working as an auction where companies pay to have their website ranked at the top of a search results page, which is based on keywords predefined by the advertisers.
5. Social Media Marketing Tool - Mento
This marketing tool allows you to connect e-Commerce stores (Magento, Bigcommerce, Shopify, Amazon,..) with social media accounts (Facebook, Twitter, LinkedIn, Pinterest, Instagram, …). One of its most important benefits is that Mento is easy-to-use, as you can mark articles you want to share, schedule and queue posts ahead of time on multiple social platforms.
Those following tools are highly integrated with the Magento e-Commerce platform. For more useful and outstanding extensions, you can check the guideline of Must-have Magento extensions in 2017 via here.
Have you ever wondered the vision of your business in the next 10 years? Would it become a giant business or a going-down ship?
It would not be a surprise when many start-up e-Commerce businesses started with an epic fail (80%, to be precise). The leading companies in the global e-Commerce network like Amazon, Alibaba, and eBay even took 10 years to become profitable for the first time.
How to choose a suitable e-Commerce platform for business
So, what are the reasons for this colossal failure?
In this article, we will go over several reasons for a common startup failure in order to avoid and formulate the business more smartly and successfully.
1. High competition in the industry
The industry of e-Commerce has a low barrier to entry, as it becomes more easily to set up plenty of open sources content management system. It only requires a minimal investment, so people are prompted to take a risk without full consideration in the long term.
In addition, there is a high probability of being taken over if newcomers offer the same products as the market leaders. For instance, it would be problematic for a new e-commerce store to sell a laptop which is already available from hundreds of online retailers, including WalMart, Best Buy, and so on.
2. No real investment
3. Poor inventory management
Poor inventory management can be a burden for any business, yet the hardest part for the e-Commerce business is keeping the same amount of inventory levels on both website and store. If you are out of stock but you have not updated on the website yet, the customers may misunderstand the information and keep on ordering the products. The customer will not wait while you place the times on order, so make sure to balance the right inventory levels.
5 Must-have Magento extensions
4. Poor user experience
One of the most cardinal sins that e-Commerce sites do not take into consideration is the user experience. To fulfill their experience, it is inevitable to improve 4 factors of the UX design: emotional (graphic communication), technical (performance and speed), statistics (analysis) and ergonomic (user interface). The online store needs to emulate the offline store experiences as much as possible.
Make your products easy to find with clear navigation, strong product visual representation, and a search bar. The purchasing process should be seamless and convenient. As the customers are getting more complicated than ever, we should take advantage of every newest trend to make them satisfy.
Newest customer online trends in 2017 that you cannot miss
Things to ponder!
No matter how well-designed your website is or how much money you are investing, it is the preparation phase.
Understanding the common reasons above and you will most probably be able to kickstart an online shop that will return your investments abundantly while truly making your customers more satisfied.
One of the most important, but the least considered parts when launching an E-commerce website is to understand consumers' thoughts. Besides thousands of websites, you need to know the reason for your customer's decision in picking your website! Here are a few ideas for you to start with.
1. The rise of Chatbots
Some tech giants like Apple's Siri, Microsoft's Cortana and Amazon's Echo have launched Chatbots platforms since 2011. Until now, more and more businesses are all adopting the newest trend of marketing - integrated chatbots - in customer service. Chatbots can give updates of new products, deliver tips, or even help customers find what they want.
Artificial intelligence is taking e-commerce to a new level when people got used to talking to the faceless machine. The rise of digital customer service has changed how consumers communicate with websites, so it becomes more essential to have deep engagement with consumers than to have more page views. A great solution for customer retention on websites is to involve a personal assistant who willingly offers help under any circumstances.
2. Free shipping is still trending
It may sound old, but free shipping is one of the most appealing marketing techniques. The following data shows that Free shipping and 1-day Shipping are the top reasons why consumers decided to purchase online.
Consumers are highly price-sensitive, so businesses should take advantage in competing in shipping services rather than product-pricing war. There are some mind tricks to communicate with consumers, which includes: becoming a membership for shipping priority, setting a condition of minimum order threshold for a free shipping, or constraining shipping promotions by time.
Shoppers expect the word “free" as it is a psychological factor. As long as you do it right, make sure to unleash free shipping policy.
3. Customization is the key
With too much available information bombarding consumers in almost every channel, businesses are under pressure of differentiation between competitors, which drives the needs for more personalized marketing. As a result, website customization will still be an e-commerce trend in 2017.
However, customization is more complicated than we have all expect as it has a close relation with the automation system. By storing customer's’ data, from the age, purchase experience to shopping habits, the automation allows you to customize the store offerings recommendation for each customer.
Top 8 must-have Magento Extensions
4. Smartphone. Smartphone. And smartphone
One major trend that has not shown any downward growth for years is the penetration of smartphones. The dominance of smartphones leads to increasing number of mobile transactions, especially during holiday seasons. Thanks to its mobility, as long as there is available Internet access, smartphone transactions can happen practically anywhere, which is more convenient than desktop computers.
4 EPIC fail reasons that business should avoid
However, some mobile websites fail to provide convenient payment method due to non catchy appearance in smaller screens, the users simply find it impossible to purchase on mobiles. The users who have frustrating experiences will not attempt to purchase. It is also important to remember that, the slower you react to optimize your mobile e-commerce site, the higher chance you lose potential customers to the competitors. This is the reason that your website should function as efficiently on mobile as ones on the computer.
Things to ponder!
How to choose a suitable e-Commerce platform for business
Customers are now more time and money valuing than ever before. They are able to shop anywhere and anytime, so there is no definition of sustainable brand loyalty. Business should adopt these trends because change is the only constant in the E-commerce business.
Speed Load is a big problem of every website. It can kill your business. Forty percent of visitors of your eCommerce website will leave if they don’t load within three seconds and 80 percent of customers won’t come back if they’re not satisfied with website speed. Here are some tips for you.
1. Update Magento 2
Using the lastest version of Magento because Magento team is constantly working hard on improvements in performance. It is very important that you are always running the latest version of Magento 2 as updates generally contain bug fixes. There are three main steps when it comes to upgrading a Magento installation.
2. Check your system core
The core is the server. Whatever tips you do from this or another article, you won’t have good website load speed if you don’t have a good storage for your website.
While choosing the host, run a check on these categories:
Use the dedicated server or VPS, don’t use share host anyway.
Check System Requirements for Magento 2
3. Enable Flat Categories and Products
Top reasons of Magento 2 speed issue is database read speed. To fasten the read speed of the database you should enable Flat Catalog. This will minify the number of database joins done when displaying products and due to that the MySQL query complexity will be reduced.
Go to backend, STORES => Configuration => CATALOG => Catalog => Use Flat Catalog Category and choose “Yes”
4. Merge CSS and JS Files