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There are hundred of options for e-Commerce platforms, so it is absolutely significant that you choose the right e-Commerce solution to build a successful online enterprise. Ultimately, you should keep in mind some basic criteria while choosing the e-Commerce platform for your business.
1. Kinds of hosting: Hosted or Self-hosted solution
“The beginning was the CMS platform", said on every blogging or website. This is the thing on the basis that you need to be extremely careful while choosing the technology.
The self-hosted solution is a plugin that lets you run a store in your existing website. They tend to be more flexible and controllable. (Think of it like you go to school by your own vehicle). In contrast, a hosted solution has a web interface that can provide mostly everything you need relating once you subscribe to their hosting packages. (Think of it like traveling by public transportation).
Choose whatever favors your business. If you prefer the ease of use over customization, use a hosted solution. If you prefer ownership and customization, then use a self-hosted solution.
2. Design: Unique customization and friendly-user experience
Consumers no longer find the buying process interesting at all, so they instantly judge the website in milliseconds and decide whether they want to buy or not. That is why you need to be the one-of-a-kind among thousands of stores out there.
According to eComNation, 90% of providers use pre-designed templates to deliver your website. The truth is - people are smart enough to sense small differences in a mediocre and template-based site because they subconsciously do not trust it.
To understand more about consumer trend, check the customer online trend in 2017 here. In addition, consider what level of flexibility and maneuverability the platform provides so that your website is able to reflect the unique design and well-crafted shopping experiences.
3. Professional Product Catalogue
Business owners should help website providers in organizing products with filters, tags, keywords and categories. If so, website visitors will find it more convenient in searching for a product catalogue.
Moreover, the e-Commerce market offers a large array of options of templates when each one will serve better with a type of product. Before looking for a platform that suits your product, you should ask yourself some of the following questions:
4. Consistent Performance
One of the main factors which significantly affect your e-Commerce website is speed. Yet, many e-Commerce platform are too busy in adding more features that they slow down the speed.
In the rat race to add more features between many e-Commerce platforms, the business owner needs to be aware of the stability, reliability, and usability of the platform. The website must be accessible on top without delaying the buying journey of the customers.
Look for a long-term yet specialized e-Commerce business who can take care of your software and underlying technology. I highly recommend you using Magento, as it is one of the most used e-Commerce with tons of features and a reliable e-Commerce team. Check out here for more guides related to Magento Extension.