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Online marketing is not a simple one-man task, but a process requiring a significant amount of resources and time. The following article will present some tools that many e-Commerce marketers use for their online stores.
1. Email marketing - Marketing automation via Mailchimp
Much of the communication with customers occurs via email, so implementing email marketing automation is extremely vital to maintain a tied relationship with customers. Imagining a huge list of 10,000 website visitors, your customer care function cannot ensure to spend 100% of their time and money to talk with each customer.
Automating the email will save time by sending well-designed newsletters, and increase the relevance of campaign by sending mail to the right person according to their previous behavior. Simple and flexible email marketing tools like Mailchimp are recommended.
2. Data tracking - Google Analytics
To track the customer's engagement on the website such as the conversion rate and the bẹhaviour of users or the click-through-rate (CTR), Google Analytics is one of the most effective and well-known web analytics tools.
With deep customers insights, the business can optimize the visitor segments such as the highest performing campaign channels. Thanks to its popularity, it is easily integrated into many e-Commerce platforms.
3. Social listening - Brand24
Despite being new, Brand24 is an efficient and easy-to-use tool. It helps business manage the online reputation and getting leads in the industry. It also gives you quick access to all public mentions on the Internet, tracks and engage in online conversations, and use the list of the industry's influencers.
4. SEM tool - Semrush and Google AdWords: Keyword Planner
Semrush is considered as a must-have tool for all companies, as it is the most versatile SEO and PPC tool on the market. It is a website analysis tool to help you identify your real search competitors, unlock keywords and look for accurate rankings of their sites.
On the other hand, Google AdWords would assist in generating ideas, research, and pricing of the keyword. The system is partly working as an auction where companies pay to have their website ranked at the top of a search results page, which is based on keywords predefined by the advertisers.
5. Social Media Marketing Tool - Mento
This marketing tool allows you to connect e-Commerce stores (Magento, Bigcommerce, Shopify, Amazon,..) with social media accounts (Facebook, Twitter, LinkedIn, Pinterest, Instagram, …). One of its most important benefits is that Mento is easy-to-use, as you can mark articles you want to share, schedule and queue posts ahead of time on multiple social platforms.
Those following tools are highly integrated with the Magento e-Commerce platform. For more useful and outstanding extensions, you can check the guideline of Must-have Magento extensions in 2017 via here.