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One of the most important, but the least considered parts when launching an E-commerce website is to understand consumers' thoughts. Besides thousands of websites, you need to know the reason for your customer's decision in picking your website! Here are a few ideas for you to start with.
1. The rise of Chatbots
Some tech giants like Apple's Siri, Microsoft's Cortana and Amazon's Echo have launched Chatbots platforms since 2011. Until now, more and more businesses are all adopting the newest trend of marketing - integrated chatbots - in customer service. Chatbots can give updates of new products, deliver tips, or even help customers find what they want.
Artificial intelligence is taking e-commerce to a new level when people got used to talking to the faceless machine. The rise of digital customer service has changed how consumers communicate with websites, so it becomes more essential to have deep engagement with consumers than to have more page views. A great solution for customer retention on websites is to involve a personal assistant who willingly offers help under any circumstances.
2. Free shipping is still trending
It may sound old, but free shipping is one of the most appealing marketing techniques. The following data shows that Free shipping and 1-day Shipping are the top reasons why consumers decided to purchase online.
Consumers are highly price-sensitive, so businesses should take advantage in competing in shipping services rather than product-pricing war. There are some mind tricks to communicate with consumers, which includes: becoming a membership for shipping priority, setting a condition of minimum order threshold for a free shipping, or constraining shipping promotions by time.
Shoppers expect the word “free" as it is a psychological factor. As long as you do it right, make sure to unleash free shipping policy.
3. Customization is the key
With too much available information bombarding consumers in almost every channel, businesses are under pressure of differentiation between competitors, which drives the needs for more personalized marketing. As a result, website customization will still be an e-commerce trend in 2017.
However, customization is more complicated than we have all expect as it has a close relation with the automation system. By storing customer's’ data, from the age, purchase experience to shopping habits, the automation allows you to customize the store offerings recommendation for each customer.
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4. Smartphone. Smartphone. And smartphone
One major trend that has not shown any downward growth for years is the penetration of smartphones. The dominance of smartphones leads to increasing number of mobile transactions, especially during holiday seasons. Thanks to its mobility, as long as there is available Internet access, smartphone transactions can happen practically anywhere, which is more convenient than desktop computers.
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However, some mobile websites fail to provide convenient payment method due to non catchy appearance in smaller screens, the users simply find it impossible to purchase on mobiles. The users who have frustrating experiences will not attempt to purchase. It is also important to remember that, the slower you react to optimize your mobile e-commerce site, the higher chance you lose potential customers to the competitors. This is the reason that your website should function as efficiently on mobile as ones on the computer.
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Customers are now more time and money valuing than ever before. They are able to shop anywhere and anytime, so there is no definition of sustainable brand loyalty. Business should adopt these trends because change is the only constant in the E-commerce business.