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Online marketing is not a simple one-man task, but a process requiring a significant amount of resources and time. The following article will present some tools that many e-Commerce marketers use for their online stores.
1. Email marketing - Marketing automation via Mailchimp
Much of the communication with customers occurs via email, so implementing email marketing automation is extremely vital to maintain a tied relationship with customers. Imagining a huge list of 10,000 website visitors, your customer care function cannot ensure to spend 100% of their time and money to talk with each customer.
Automating the email will save time by sending well-designed newsletters, and increase the relevance of campaign by sending mail to the right person according to their previous behavior. Simple and flexible email marketing tools like Mailchimp are recommended.
2. Data tracking - Google Analytics
To track the customer's engagement on the website such as the conversion rate and the bẹhaviour of users or the click-through-rate (CTR), Google Analytics is one of the most effective and well-known web analytics tools.
With deep customers insights, the business can optimize the visitor segments such as the highest performing campaign channels. Thanks to its popularity, it is easily integrated into many e-Commerce platforms.
3. Social listening - Brand24
Despite being new, Brand24 is an efficient and easy-to-use tool. It helps business manage the online reputation and getting leads in the industry. It also gives you quick access to all public mentions on the Internet, tracks and engage in online conversations, and use the list of the industry's influencers.
4. SEM tool - Semrush and Google AdWords: Keyword Planner
Semrush is considered as a must-have tool for all companies, as it is the most versatile SEO and PPC tool on the market. It is a website analysis tool to help you identify your real search competitors, unlock keywords and look for accurate rankings of their sites.
On the other hand, Google AdWords would assist in generating ideas, research, and pricing of the keyword. The system is partly working as an auction where companies pay to have their website ranked at the top of a search results page, which is based on keywords predefined by the advertisers.
5. Social Media Marketing Tool - Mento
This marketing tool allows you to connect e-Commerce stores (Magento, Bigcommerce, Shopify, Amazon,..) with social media accounts (Facebook, Twitter, LinkedIn, Pinterest, Instagram, …). One of its most important benefits is that Mento is easy-to-use, as you can mark articles you want to share, schedule and queue posts ahead of time on multiple social platforms.
Those following tools are highly integrated with the Magento e-Commerce platform. For more useful and outstanding extensions, you can check the guideline of Must-have Magento extensions in 2017 via here.
Have you ever wondered the vision of your business in the next 10 years? Would it become a giant business or a going-down ship?
It would not be a surprise when many start-up e-Commerce businesses started with an epic fail (80%, to be precise). The leading companies in the global e-Commerce network like Amazon, Alibaba, and eBay even took 10 years to become profitable for the first time.
How to choose a suitable e-Commerce platform for business
So, what are the reasons for this colossal failure?
In this article, we will go over several reasons for a common startup failure in order to avoid and formulate the business more smartly and successfully.
1. High competition in the industry
The industry of e-Commerce has a low barrier to entry, as it becomes more easily to set up plenty of open sources content management system. It only requires a minimal investment, so people are prompted to take a risk without full consideration in the long term.
In addition, there is a high probability of being taken over if newcomers offer the same products as the market leaders. For instance, it would be problematic for a new e-commerce store to sell a laptop which is already available from hundreds of online retailers, including WalMart, Best Buy, and so on.
2. No real investment
3. Poor inventory management
Poor inventory management can be a burden for any business, yet the hardest part for the e-Commerce business is keeping the same amount of inventory levels on both website and store. If you are out of stock but you have not updated on the website yet, the customers may misunderstand the information and keep on ordering the products. The customer will not wait while you place the times on order, so make sure to balance the right inventory levels.
5 Must-have Magento extensions
4. Poor user experience
One of the most cardinal sins that e-Commerce sites do not take into consideration is the user experience. To fulfill their experience, it is inevitable to improve 4 factors of the UX design: emotional (graphic communication), technical (performance and speed), statistics (analysis) and ergonomic (user interface). The online store needs to emulate the offline store experiences as much as possible.
Make your products easy to find with clear navigation, strong product visual representation, and a search bar. The purchasing process should be seamless and convenient. As the customers are getting more complicated than ever, we should take advantage of every newest trend to make them satisfy.
Newest customer online trends in 2017 that you cannot miss
Things to ponder!
No matter how well-designed your website is or how much money you are investing, it is the preparation phase.
Understanding the common reasons above and you will most probably be able to kickstart an online shop that will return your investments abundantly while truly making your customers more satisfied.
One of the most important, but the least considered parts when launching an E-commerce website is to understand consumers' thoughts. Besides thousands of websites, you need to know the reason for your customer's decision in picking your website! Here are a few ideas for you to start with.
1. The rise of Chatbots
Some tech giants like Apple's Siri, Microsoft's Cortana and Amazon's Echo have launched Chatbots platforms since 2011. Until now, more and more businesses are all adopting the newest trend of marketing - integrated chatbots - in customer service. Chatbots can give updates of new products, deliver tips, or even help customers find what they want.
Artificial intelligence is taking e-commerce to a new level when people got used to talking to the faceless machine. The rise of digital customer service has changed how consumers communicate with websites, so it becomes more essential to have deep engagement with consumers than to have more page views. A great solution for customer retention on websites is to involve a personal assistant who willingly offers help under any circumstances.
2. Free shipping is still trending
It may sound old, but free shipping is one of the most appealing marketing techniques. The following data shows that Free shipping and 1-day Shipping are the top reasons why consumers decided to purchase online.
Consumers are highly price-sensitive, so businesses should take advantage in competing in shipping services rather than product-pricing war. There are some mind tricks to communicate with consumers, which includes: becoming a membership for shipping priority, setting a condition of minimum order threshold for a free shipping, or constraining shipping promotions by time.
Shoppers expect the word “free" as it is a psychological factor. As long as you do it right, make sure to unleash free shipping policy.
3. Customization is the key
With too much available information bombarding consumers in almost every channel, businesses are under pressure of differentiation between competitors, which drives the needs for more personalized marketing. As a result, website customization will still be an e-commerce trend in 2017.
However, customization is more complicated than we have all expect as it has a close relation with the automation system. By storing customer's’ data, from the age, purchase experience to shopping habits, the automation allows you to customize the store offerings recommendation for each customer.
Top 8 must-have Magento Extensions
4. Smartphone. Smartphone. And smartphone
One major trend that has not shown any downward growth for years is the penetration of smartphones. The dominance of smartphones leads to increasing number of mobile transactions, especially during holiday seasons. Thanks to its mobility, as long as there is available Internet access, smartphone transactions can happen practically anywhere, which is more convenient than desktop computers.
4 EPIC fail reasons that business should avoid
However, some mobile websites fail to provide convenient payment method due to non catchy appearance in smaller screens, the users simply find it impossible to purchase on mobiles. The users who have frustrating experiences will not attempt to purchase. It is also important to remember that, the slower you react to optimize your mobile e-commerce site, the higher chance you lose potential customers to the competitors. This is the reason that your website should function as efficiently on mobile as ones on the computer.
Things to ponder!
How to choose a suitable e-Commerce platform for business
Customers are now more time and money valuing than ever before. They are able to shop anywhere and anytime, so there is no definition of sustainable brand loyalty. Business should adopt these trends because change is the only constant in the E-commerce business.
Speed Load is a big problem of every website. It can kill your business. Forty percent of visitors of your eCommerce website will leave if they don’t load within three seconds and 80 percent of customers won’t come back if they’re not satisfied with website speed. Here are some tips for you.
1. Update Magento 2
Using the lastest version of Magento because Magento team is constantly working hard on improvements in performance. It is very important that you are always running the latest version of Magento 2 as updates generally contain bug fixes. There are three main steps when it comes to upgrading a Magento installation.
2. Check your system core
The core is the server. Whatever tips you do from this or another article, you won’t have good website load speed if you don’t have a good storage for your website.
While choosing the host, run a check on these categories:
Use the dedicated server or VPS, don’t use share host anyway.
Check System Requirements for Magento 2
3. Enable Flat Categories and Products
Top reasons of Magento 2 speed issue is database read speed. To fasten the read speed of the database you should enable Flat Catalog. This will minify the number of database joins done when displaying products and due to that the MySQL query complexity will be reduced.
Go to backend, STORES => Configuration => CATALOG => Catalog => Use Flat Catalog Category and choose “Yes”
4. Merge CSS and JS Files