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SEO is one of the most important factor that any eCommerce website would need, and Magento (also Magento 2) is also one of them. Yet, Search Engine does not have any priority for eCommerce website because eCommerce websites usually provide poor content, weak linking, less concerned and do descriptions without care. However, Magento is very friendly with search engine. Magento has some features to optimize. If you want the best rank, you should follow some following tips below.
1. Use right Extensions:
Websites using the right Magento extension will help you increase performance and usability. It’s like when you want to upgrade your car, you cannot use bike tools. When using right Extensions, it helps reduce time, cost for development and extended functions for your eCommerce website.
For example, you could think about the Barcode extension for Magento if you are building an ecommerce inventory system.
2. Focus on Title and Description:
Make title and description by yourself. I ensure you that you do not want to use the producer’s title and description because a lot of business use this. You can reach top search engine easier with your title and description.
3. Check alt tags of images:
Do not forget to insert alt tags to your products' images. It helps to optimize your website search as it is an important part of SEO. You can get some traffic if alt tags images to fit with your products.
4. Aim for Speed
Forty percent of visitors of your website will leave if they don’t load within three seconds and 80 percent of customers will not come back if they are not satisfied with website speed. Speed load is extremely crucial as a plethora amount of pages are searched by search engine spider on your shop every day. You can optimize the product pages load times by implementing several methods such as lazy loading, compressing product images, etc.
5. Make navigation visual
Organize your product pages into categories that are easy to understand, search, and follow.
6. Take care of customer reviews
Product pages with customer reviews will convert visitors to customers up to 58 percent, revenue per customer will increase by 62 percent, and SEO page haing customer reviews will have higher rank. That is why you must have reviews for each product.
7. Add products image and video
Your visitor will have a good feeling about your products if they have quality images and videos. Sometimes they even share them on social media sites. Yet, adding a lot of image and video will reduce loading times, so you need to take it into consideration.
8. Optimize internal search functionality
Build an internal search functionality that scans over your site and returns the most relevant results. This will include Magento optimizing products page, product and title categories.
9. Keep page with out of stock products live
If your page announces the out-of-stock inventory, the customers cannot buy it. You should leave them up just the way they are if the products will be in stock later. Or, you can change the page to promote similar products (newer model, different colors,...)
10. Use search-friendly URLs
Every URL must be unique and optimize for the page's main keyword. you should use the following URL for your category and products page.
*Category page: yourdomain/category/
*Sub-category page: yourdomain/category/sub-category/
*Product page: yourdomain/category-sub-category/product-name/
11. Integrate social media on product pages
Add social sharing buttons for sites like Facebook, Twitter, Google+, LinkedIn, Pinterest, and Instagram to your product pages so that interested prospects and happy customers can share your product information with their friends and followers.
12. Make Mobile friendly
About 5 billion of mobile phone users worldwide and Mobile shopping ratio increases every day. You will miss many customers if your site does not support on Mobile. Use responsive design to create a smooth mobile experience that promotes conversions and sales.
Here are 12 pro tips and one EPIC tip SEO for Magento that will help you optimize and boosting your Business online website and take the top position on search engine by MagentDev. In addition, these tips will retain your customer and increase the amount of potential customers.