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According to an article in Forbes, Magento has become a market leader in e-commerce open source platforms, it is moving fast and not only looking to keep but also to grow their market share in 2017 with a number of great extensions an. These include payment integration, shop views, functionality and API connections to other software. Because of the fact that it is an open source e-commerce platform, Magento is an ideal option for businesses and entrepreneurs to create their online stores. However, besides numerous benefits that Magento offers, I can’t mention one of the disadvantage of this platform is that it is pretty difficult to build a professional magento website from scratch for someone with no or little development knowledge. It is pe Therefore, if they can’t do it by themselve, hiring Magento website developer will be their number one choice. Let’s follow these steps to get your e-commerce store off the ground using Magento.
Rather than doing it by yourself, you just need to give the task to Magento experts who will help you to build and customize a new Magento website from scratch, fix bugs in the frontend and backend, cover the maintaining request for the Magento website. They guarantee your website to run smoothly in any occasion. Nowadays, there are many companies providing the service with dedicated and knowledgeable Magento developers. You just need to search Google with keyword “ hire Magento web developer” and then receive a hundred of impressive results.
However, you may be on a tight budget and a good web developer can put a big dent in your costs, not all e-commerce projects have the capital at the start to do this, so there are alternatives that you can consider.
+ First step: looking for a hosting. There are two things you need to have when creating a new website are a domain name and hosting. You should consider which version of Magento you are going to apply to your site. You can choose Magento Community Edition (Magento CE) or Magento Enterprise Edition - but for the purposes of this article let’s assume you will choose Magento CE. To make life easy for you, try and find a host that will pre-install Magento on the server for you. The installation process is not complicated but if you are have low technique knowledge, it would be better to choose a hosting company that has experience with Magento, they will be able to give you some limited technical support if you find yourself having problems with the website.
+ Second Step: thinking about the design on you website. Make sure that your website’s design is responsive on many devices and think about how it looks on a computer screen and on a smartphone or a tablet. Do a search on Google for 'Magento Themes' or 'Magento Responsive Themes' , there's a lot of results of themes that can be 'plugged' straight into your Magento store. Some of these theme are free but if you want to have a well designed professional theme, you will have to pay $50 - $200 (£35 - £135) for each theme.
+ Third Step: Setting up the Magento product catalogue. It’s time to get your website up and running. Magento offers many options and functionalities that are user friendly and easy to manage. It provides product types that allows to accommodate many of the most common products for sale on the web today without having problem on customization.
+ Fourth Step: Payments - Taking payment on your store play a crucial role in your Magento store configuration process. In this section you will be able to configure the preferred way to receive your payments and setup your desired payment solution. By default Magento provide full support for PayPal All-in-one Payment Solution, PayPal Express, Bank Transfer, Pay on delivery as well as payment processors such as Authorize.net. PayPal is integrated from the off so if you have a PayPal account you can take orders right from the go. Check out the PayPal options in the configuration menu. Other payment methods can be used, SagePay is also a popular one but many others can be integrated.
+ Finally, adding new features . Do you want to make your website impressive and professional and build your customer loyalty? Keep in mind adding new and exciting functionality. Moreover, if you want to have a complete online or offline stock management system, don’t forget to link your store straight into your email marketing system, these can all be done through the use of 'Extensions'- check them out at Magento Connect, the possibilities are almost limitless.
Congratulations! Your website is ready to be launched!
In conclusion, when you want to build a professional magento website from scratch, hiring Magento web developer can be your right solution. But if not, let's followed the steps in this article, I'm surely think you will have a functional Magento website!
Is your online store stuck in a rut? Is it growing, with momentum you want to keep going? Here are three things you need to do immediately to ensure continued growth , to build up or retain momentum, If either of these scenarios applies to you. You may use https://magento.com/
1.Create an exceptional client service policy.
You are doing pretty well, If you have one client complain for every 99 who are satisfied.the more problems you are going to have, the more you sell.
Before you get buried in complaints, you need to get in front of client service. You may not avoid all issues with your online business, but you do need to learn to handle the complaints when they come in.You may take care of your clients with social media being the most likely place someone will complain about you .
Most complainants are dissatisfied with how their client problems are being handled, For the majority of online store , the only reason we may eke by with the current client service approach is because the competitors are equally shabby.
Your original problem is not the real reason why customers complain. It is how you deal with their complaint. Having a client-service policy in place to deal with clients is imperative for keeping your clients happy and avoiding bad online reviews.
2.Stop fulfilling your own orders.
One thing that holds back many people in the online world are the aspects of packing ,picking and shipping. Are you still sitting at your kitchen table, printing labels or packing boxes ?
You can use fulfilment service . This is a company that stores your product. a fulfillment company does all the work he or she normally does sitting at the kitchen table and driving to the online store once a client places an order . If you plan on scaling-up in online market, a fulfillment service is crucial.
The store operations of a great online company are distinctly different from those of a fulfillment warehouse, A strong fulfillment partner will enable an online store to focus on the vital tasks associated with growing their profitability, such as procurement/manufacturing, marketing, client support, etc.
Using a fulfillment company has many benefits that will allow you to scale up. You may save time and focus on other areas of your business. Fulfillment company also allows you to save money on shipping costs, as you no longer need to order packaging, drive to and from locations to drop off packages and pay for postage.
3.Create a strong marketing campaign.
You may not grow without marketing. You must still have a great marketing strategy even if people are buying your products. you will bottom out once word-of-mouth advertising starts to fizzle out If you don’t. To sustain growth, you may think of it as continued momentum which you need.
A deep understanding of inbound marketing best practices is crucial to the growth and success of your online store . You simply may not ignore the greatness of marketing your brand effectively, no matter how busy you are .
Selling online requires a strong digital presence, but you also need to close the sale with potential clients. Engaging in an SEO strategy to get more clients to your online store is nice, but you also need to make it worth their while to purchase the service or product. You may do this through many incentives and special offers.
Some of the top marketing methods for online store include social media as well as email marketing. Many people abandon shopping cart purchases or Magento Extensions. You may use email to remind people of abandoned shopping carts , it is a nice way to get those clients back to your online store, and spending money.
4.Say current with the latest SEO developments.
As online business continues to grow rapidly, an increasing number of online stores will continue to enter this already crowded arena. That is why it is important to stay current on all of latest SEO developments so that you may stand out from other competitors. One of the best things you may do to stay competitive is to get connected with a skilled SEO specialist over the long term.You may use https://adwords.google.com .
5.Final thoughts on scaling your online business
Keep in mind that these are not the only things you need to do in order to scale your online store. You can try Magento 2 extensions . However, these are three of the most crucial. You need to start or keep the momentum going to drive more and more sales.
1.Don’t launch too soon.One of the biggest and most common mistakes that so many online startups end up making is launching their online store too early. Rushing or forcing things before you are ready can be a huge mistake. You only get one chance to launch your online store , so you want to do it right. However, until you have some substantial ground work laid first don’t have a big launch , such as content marketing, social media, paid advertising and SEO.
Read more : Top 5 Best Tools for Your Online Business
2.Focus on your users.It is well established that one of the main drawbacks that online store have is not being able to allow their clients to smell , touch, see or feel their products before they make they decide to buy. You may make up for this shortcoming in other parts of your online store although there is no solution to solve this problem nowadays. You can make your checkout process convenient and easy by using a simplified shopping cart, providing free shipping and offering appropriate pricing are some of the best things you can do to convenient for clients and make the process easier
There are numerous platforms out there for your online website and while custom platforms have their place in some cases, Magento platform can really allow you to do your site justice. The ecommerce platform are quick and very high quality,offer plenty of support, easy to get started on .
4.Make sure to test everything.
It is very crucial to invest in testing and analytics before you ever launch your online store. You may continue to invest during and after your launch as well. In addition, you can try to think like our clients to determine what is working and what isn’t. Also you should try to understand what the why is behind these answers.
The offline sphere is one often ignored by those online in internet, however it may have significant benefits. You should try direct mail campaigns.It may provide a whole range of benefits and help growth.
6.Collect customer information.
it is crucial that you gather information from shoppers and build databases to help you with future launches you might do, unless you’re planning to just launch one site and then step away.
Read more: How to Boost more Sales for your Online Business
7.Incorporate social elements into your site.Your online store may include social elements on it. You should follow buttons to your testimonials and product reviews to help increase your conversions as well as add things like social login options .
8.Stay involved with social media.
Online startup who delegate social media to others on their team or outsource the process are making a big mistake. Social media is at the center of your online store . It provides you with an crucail inside look into your clients’ lives. You need to stay closely involved with social media yourself although having a social media manager is perfectly okay.
9.Think mobile.More and more person are using their , tablets , smartphone and other mobile devices to search for and buy products.Within three to five years you could be irrelevant If you don’t take mobile into consideration while building your ecommerce business.
If you’re building your first ecommerce website, you only really need to worry about adding in the basics such as Google Analytics, a CRM and a payment gateway. Here are five tools you’ll need to increase sales, customer engagement and traffic as you scale your online store.
Consumers have increasingly short attention spans. Before deciding to abandon it entirely or explore the website further, customers only spend a few seconds on a landing page.
This tool looked at deep user behavior across two billion visits across the web over the course of a month and found that most people who click don’t read.
A majority of website customers don’t even give you a proper chance to explain yourself. This tool helps you A/B test landing pages and optimize them so you’ll provide just visuals and the right copy to encourage more of your shoppers to progress through your marketing funnel.
Read more: How to Boost more Sales for your Online Business
This tool a llows you to deliver information right when clients need it. you may catch users at the most appropriate times and start a conversation, without cluttering your site’s design or overwhelming your customer with in-app messaging . You can think of this as live chat, but better. Soon enough, they’ll become so familiar with your online website that it becomes addictive.Intercom’s comprehensive platform provides a direct line of communication to your website customers. Its five packages allow you to engage, observe, learn from, acquire, and support your shoppers.
Organic search always drives between a third and a half of overall web traffic even with the meteoric rise of social media .
This tool provides an inbound marketing platform that makes it easy to understand your site’s SEO weaknesses and strengths. You can uderstand how you rank for keywords, where you receive backlinks, issues with or opportunities for improvement in your site’s architecture and the quality of your content. In addition, participate in Moz’s forums to network with other marketers who may teach you about how to get more from your marketing money.
Read more: Best Online Business Tips in 2017
This tool offers a suite of tools perfect for the online store that wants to capture more value from its shoppers. You can grow your email list with list buider and encourage your shoppers to easily share your online store.
Out of all the channels, email continually outperforms most of them. Email subscribers are consistently more engaged than brand social media followers and fans. If you were to cultivate your own social media fanbase that sort of word-of-mouth marketing is far more powerful than.
Your clients have unique behaviors. you can use this tool to identify sections of your online store that are ‘sticky’ , where users spend a lot of time engaging with your products and content to better understand how they interact with your website. Also, you may discover where visitors drop off and use those insights to test features and copy in order to make those pages irresistible.
The company prioritizes the shopper funnel, so you may better optimize your online marketing effort. You should not get hung up on vanity metrics such as visits and clicks. This tool provides smarter analytics so you may convert more visitors into paying shoppers.