AN ULTIMATE MAGENTO BLOG
YOUNG - AMBITIOUS - INSPIRATIONAL
Case studies are the most popular on the MagentDev blog because they are a valuable source of inspiration for any marketers and businesses.
In this post we will show six interesting mobile marketing case studies in 2018, some of which perhaps lean more towards being about multichannel marketing. These have mostly been withdrawn from the Econsultancy Case Studies Database, which is loaded full of useful examples and case studies of mobile marketing. So let's together find out the Top Mobile Marketing Case Studies in 2018:
Mobile Marketing Case Studies in 2018 - Seattle Sun Tan
Seattle Sun Tan is a 35-location tanning salon situated in Washington State. They was generated almost $200,000 in sales during the first month of their SMS mobile marketing campaign. Follow some of the same their strategies, your business can also achieve the same phenomenal results. So how did they increase sales by nearly $200,000 in only their first month in 2018? Let us tell you.
“When looking at different mobile marketing options, we selected text messaging because of the high customer adoption and it works across all wireless carriers and operating platforms” Stewart Kelpe – Vice President of Marketing at Seattle Sun Tan said. "Moreover, we combine with Magento ERP to save our store."
Seattle Sun Tan utilized an attractive ad by offering customers reward for opting in. When they purchase next time at Seattle Sun Tan’s stores, they will receive the offer for $20 off.
*Note: Another case study of Magento website is Douwe Egbert Coffee Retail Stores.
They leveraged their pre-existing email database of 80,000+ customers for this advertising campaign. Seattle Sun Tan advertised on the leading page of their website and social media channels including Facebook and Twitter, with a combined reach of 37,000+ customers. All 35 locations prominently advertised in high-traffic.
The result: $196,101.87 in new sales
By instructing customers to show the text message offer on their mobile phones to reclaim, employees were able to record and track redemptions alongside the revenue generated from each customer redeeming. It’s interesting to take note that Seattle Sun Tan‘s customers redeeming the initial text message offer, on average spent 500% more than customers that didn’t receive it.
So the first mobile marketing case study in 2018 is text message.
Mobile Marketing Case Studies in 2018 - Dunkin’ Donuts
Dunkin’ Donuts recently launched a new text messaging promotion towards young adults in the Boston area. This campaign increased in-store traffic to their Boston locations by 21%. Via a local radio DJ, Dunkin’ Donuts advertised the text message promotion on-air and ran mobile internet ads encouraging people to opt-in. The result was 7,500 consumers opting in to receive Dunkin’ Donuts text message promotions.
*Note: Fast food is also one thing you can sell online in Australia.
In this campaign, Dunkin’ Donuts saw the following results: 17% of participants forwarded or showed the text message promotion to their friend. 35% of the participants considered themselves more likely to buy lattes and coffee from Dunkin’ Donuts. 21% increase in store traffic due to the text message promotion. This just goes to show how a successful SMS marketing campaign has the ability to drive big results.
So the mobile marketing case study in 2018 is also text message.
Mobile Marketing Case Studies in 2018 - Taco Bell
As a food service business owner, staying in touch with your most loyal customers can be a challenge! Especially when they are always on the go. Taco Bell, in an effort to stay in touch which their consumers, launched a text messaging campaign, which amassed over 13,000 SMS subscribers within the first 5 weeks. So stunning!
To drive customer awareness and participation, Taco Bell utilized traditional media such as radio, television and print. To subscribe to the Taco Bell SMS campaign, customers were encouraged to text TBIC to 30364. After customers subscribed, they would receive a text message with a promotion offering them a free Frutista Freeze with the purchase of any food item. Really great deal!
*Note: Taco Bell is a great example of high quality inventory management.
In an effort to limit the exposure of the promotional offer and encourage immediate action from customers, Taco Bell used rolling expiration dates in their initial text message offer by setting the expiration date from 3 to 5 days. Out of from this time, customers can’t get the benefit from their promotion
During the SMS campaign, Taco Bell emitted in excess of 29,500 SMS coupons. At the end of the 5-week campaign, 93% of those SMS subscribers were still subscribed to this campaign.
So the mobile marketing case study in 2018 is SMS message.
Mobile Marketing Case Studies in 2018 - Chuck E. Cheese
Getting customers signed up to your email list can prove to be a tricky task, especially when they may not be able to input their email address immediately. Chuck E. Cheese has found smart way to solve this problem by utilizing text messaging of mobile marketing to grown their email list. They got the result in 5 percent of all new email addresses coming from this campaign.
What were astonishing results! When text message opt-in had an open rate 10-to-20 percent higher than other traditional methods and coupon clicks were also from 8 to 10 higher percentages.
So what is the mobile marketing case study of them in 2018? To start off, Chuck E. Cheese’s told customers to message their email address to the SMS short code 35505. After their customers texted their email address to 35505, they received an instant message response thanking them for joining the Chuck E-Club, and Chuck E. Cheese’s instruct them to check their email inbox for a reward welcome coupon.
By allowing customers to opt-in to their email marketing list on the fly via a simple text message, Chuck E. Cheese’s has grown their email list. Are you keen on collecting email addresses from your customers by text message?
So the mobile marketing case study in 2018 is still SMS message.
Mobile Marketing Case Studies in 2018 - Pizza Hut
Are you looking for a good SMS geofencing case study in 2018? If so, we have a good one today from Pizza Hut. 15 past months, Pizza Hut setup geofence locations within a half-mile radius of each store on their series of 340 Pizza Hut locations.
When customers were within a half-mile of any Pizza Hut location, they would receive an SMS promotion on their mobile phone. Pretty cool huh?
The coolest part of this were the results. During the 15 months, they found it was on average 142 percent more efficient in increasing incremental sales than other channels, 4.4 times more effective than TV Commercial and 2.6 times than online Ads. What a pretty amazing results especially when compared to traditional advertising methods.
So the mobile marketing case study in 2018 is geofencing SMS message.
Mobile Marketing Case Studies in 2018 - Carl’s Jr
Are you a quick service restaurant (QSR) and looking a method to boost sales? Did you know that other QSR brands like Carl’s Jr. are seeing up to a 19% redemption rate when utilizing text messages to promote to their customers? Concerned that your QSR brand won’t have the capacity to motivate customers to opt-in? Read the case study from Taco Bell, and perceive how they increased 13,000 new mobile subscribers in just 5 weeks. Really amazing, right?
So the mobile marketing case study in 2018 is QSR message.
Other Mobile Marketing Case Studies in 2018
Econsultancy also state many example of mobile marketing case studies in 2018. Like US firm Legal Brand Marketing managed to increase click-through rates by 89%, while halving its cost per lead, after switching to a mobile-only lead generation strategy. This is the mobile search marketing strategy case study.
For more mobile marketing case studies, visit Econsultancy.
Thank you for reading Magentdev.
You want to know about Magento Force HTTPS. Welcome to the MagentDev Blog, the blog of the most famous Magento developers, we will help you set up your Magento site to use HTTPS, but users can still visit your site through non-secure URLs. To force HTTPS on all of the pages on your frontend, please follow these below steps:
Magento Force HTTPS in Magento 1
1. Log in your Magento backend. Go to System > Configuration.
2. Under General section, select Web. Then, in the Secure section, change the Base URL to https://yourdomain.com/
3. Change the value of Use Secure URLs in Frontend and Use Secure URLs in Admin options to Yes. Then click Save Config.
4. Clear Magento cache. You done forcing Magento 1 HTTPS.
Magento Force HTTPS in Magento 2
1. Log in your Magento backend. Go to Stores > Settings > Configuration.
2. Under General section, select Web. Then, in the Base URLs (Secure) section, change the Secure Base URL to https://yourdomain.com/
3. Change the value of Use Secure URLs on Storefront and Use Secure URLs in Admin options to Yes. Then click Save Config.
4. Clear Magento cache. You've done Magento Force HTTPS in Magento 2.
References of Magento Force HTTPS
Anyone who loves coffee should know about Douwe Egbert Cofffle brand. Therefore, they will wonder where the Douwe Egbert Coffee Retail Stores are? Well, Douwe Egbert Coffee Retail Stores are available mostly in Europe and the United States. People who can't find Douwe Egbert Coffee Retail Stores could go online and buy. So today, we will give you the full list of Douwe Egbert Coffee Retail Stores and how to buy Douwe Egbert Coffee online.
NOTE: A company like Douwe Egbert need to switch from offline retail stores to online store. To do this, a typical brand will use Mobile Order App to manage the inventory and help the checkout process.
History of Douwe Egbert Coffee Retail Stores
First, we need to know about Douwe Egbert Coffee Retail Stores history. It is better to know the source of the coffee we want to buy, right? Douwe Egberts' long and rich history started over 260 years ago, in a small village in Friesland, Netherlands. Egbert Douwes and his wife Akke Thysses founded Douwe Egberts in 1753. This marked the beginning of Douwe Egberts as it exists today. Egbert and Akke started selling products that 'add to the pleasures of daily existence'. They began selling coffee, tea and tobacco in their small shop, 'De Witte Os' (literally 'The White Ox'), in Joure, the Netherlands.
On January 10th, 1755 Egbert Douwes and Akke Thijsses had a son. They named him Douwe Egberts. The latter married Ymke Jacobs in 1775. Around 1780 Douwe Egberts joined his parents' business. And business was good. Originally Egbert Douwes only sold to the local villagers. However, when his son, Douwe Egberts, joined the business around 1780, he built up a reputation regionally by supplying shop owners elsewhere, thereby spreading the Douwe Egberts brand around the country. Gradually, Douwe and his descendants built a company that grew to become the Dutch market leader for its core products, coffee and tea.
During the French occupation in the early 19th century, everyone had to pick a surname. In 1812 the Douwe Egberts family chose De Jong as their family name. The company, however, became well-known as Douwe Egberts instead of Egbert Douwes. It is probably because Douwe Egberts ensured sales expansion at the regional level. His father remained dedicated to the shop in Joure which means he was only locally known.
In 1919 Douwe Egberts opened the DE headquarters, and also the very first distillery on Catharijnekade in the city of Utrecht. Raw coffee bags were carried to the distillery using horse and carriage. In 1925 the DE seal appeared for the first time on a tobacco packaging. Since then it has changed many times. Today the famous DE seal is easily recognized and guarantees supreme quality.
In 1937 Pickwick was introduced to the people. The name is inspired by Charles Dickens' Pickwick Papers. In 1953 Douwe Egberts celebrated its 200th anniversary, embracing the designation Royal. In 1954 Douwe Egberts introduced Moccona instant coffee in 50 gram jars. It was a successful launching and by the year 1975, 70% of Dutch households were using instant coffee every now and then. The inventory management is also good because they have avoided these 5 mistakes.
In 1960 Douwe Egberts took responsibility for more than half the national coffee and tobacco export. Douwe Egbert Nederland (1968) became the operating company dedicated to the marketing and selling of tea and coffee in the Netherlands. The latter half of the 1900s were spent expanding the Douwe Egbert product range and included the acquisition of such companies as the U.S. based Sara Lee food corporation and the German Jacobs coffee.
The introduction of Douwe Egberts SENSEO® in 2001 marked a new era for those in love with coffee. Now it was possible to prepare a single cup of coffee and even select your favourite coffee pad. In 2003 Douwe Egberts celebrated its 250th anniversary with a lot of special activities. In 2007 the core Instants range was updated from the Continental Roasts to the Pure Range, which included four blends Pure Gold, Pure Indulgence, Pure Smooth and Decaffeinated. In 2011 the international coffee and tea activities were disconnected from Sara Lee. In June 2012 the name D.E. MASTER BLENDERS 1753 was adopted.
Douwe Egberts continues to update and improve its products to this day. For example, in 2013 a range of six new ground varieties offers coffee lovers a selection of flavor notes and strengths to meet the varying taste profiles of their international customer base. D.E. Master Blenders remains a global coffee & tea company, serving consumers in more than 100 countries through iconic brands including: Jacobs, Tassimo, Moccona, Senseo, L’OR, Douwe Egberts, Kenco, Pilao & Gevalia. Today Douwe Egberts is one of the top 3 largest coffee roasters in the world.
Where is Douwe Egberts Coffee Retail Stores?
DE Coffee Company is an independent distributor of Douwe Egberts coffee in the United States. The company, headquartered in Solana Beach, Calif., has retail store locations in the cities of San Diego, Baypark, Vista, La Jolla, Oceanside and Cardiff-by-the-Sea. Amazon, Target, Sears, YAHOO shopping, All About Pods and Enjoy Better Coffee sell Douwe Egberts coffee online as of 2014. These retailers offer varying sizes, including multi-bags and pods in varieties such as decaffeinated, classic roast, regular roast, dark roast and Colombian blend. The Senseo Douwe Egberts pods also come in flavors such as Mocca Gourmet, Vienna, chocolate, vanilla, caramel and Sevilla.
Moreover, thanks to the Internet and the future of E-commerce, Douwe Egberts coffee is available to purchase and brew at home. Also, since the invent of coffee pods, Senseo Douwe Egberts coffee pods are now available at a variety of retailers:
igourmet.com sells Douwe Egberts Medium Roast Ground coffee in 8.8 oz packages.
2, Enjoy Better Coffee, LLC
Enjoy Better Coffee, LLC sells two-packs of Douwe Egberts Real Coffee Dark Roast.
Amazon.com carries a wide variety Senseo Douwe Egberts Pods. Flavors include: Dark Roast, Medium Roast, French Vanilla, Vienna Hazelnut Walts, Brazil Blend, Kenya Blend, Sumatra Blend, Irish Cream and Columbia Blend. There's also a variety pack available that contains Sumatra Blend, Brazil Blend, Kenyan Blend and Colombia Blend. Visit Amazon.com and enter "Douwe Egberts" in the search bar.
Target.com offers several Senseo Douwe Egbert coffee pods, including Colombia, Dark Roast and Kenya. Visit Target.com and enter "Douwe Egberts" in the search bar.
5, Yahoo! Shopping
For one-stop shopping, visit shopping.yahoo.com. Enter "Douwe Egberts" or "Douwe Egberts coffee" to receive a list of retailers and the variety of coffee they offer. You'll find a wide variety of regular, ground coffee, instant coffee and pods available from multiple online retailers.
Keep reading in MagentDev for more interesting blog posts.
The Internet world has brought us the opportunity of buying anything virtually online through e-commerce retailing. In Australia, E-commerce market was worth about USD 4.8 billion in 2009, it went up to USD 16 billion in 2014 and to USD 23 billion in 2015 and is expected to touch USD 45 billion mark by 2018.
Huge traffic coming from E-commerce tends to attract more and more store owners to have an online stores. You may asked: What can I sell online in Australia?
So you are in right place, let's see 7 things to sell online in Australia.
Game - The first thing to sell online in Australia
People in Australia are really interested in games. E-commerce sites in Australia are used to buy video games, especially for teenagers. Games ranging from FIFA 18, Grand Theft Auto, Call of Duty, and so on are all available on online sites.
The PS4 is the console for your customers, because they’re looking for some fun, escape reality for a while and play games with people from all over the globe. With a huge range of games available to buy for your PS4, your customers will be entertained morning, noon and night.
People also love Nintendo Switch.
Desktops, disk drives, storage devices, printers, scanners, mouse, and switches are some of the computing devices and accessories that people buy online in Australia. Market’s leading brands are available to customers at hugely discounted prices.
Block out the noisy world that surrounds the users, listen to every note from their favourite bands played crisply and without distraction. These headphones are comfy and great for zoning out.
Mobile phones are very popular items for sale on E-commerce sites. All brands and models available in the open market are also sold through online sites. For buyers, it is easy to compare among models online before buying a handset of choice.
It seems Australian loves Google Pixel the most.
Dresses constitute the largest segment of all products sold online in the world. Close to 30% of entire revenue generated from online sales comes from apparels and dress materials. Apparels include ladies clothes, men’s clothing, and children’s dresses.
Online is perhaps the best place to search for and buy footwear. The varieties are exhaustive and include shoes, slippers, sandals, and snickers for both ladies and gentlemen. People get to choose among leading brands from across the world.
Australian also prove to have many athletes, so they love footwear.
Read more in Magentdev.
Inventory management is no easy task. If your company doesn’t do it carefully enough, loss of customers and profits is just the beginning. Here are the 5 most common inventory management mistakes and how to avoid them.
1. Inventory management mistake no.1: Skimming on inventory metrics
Inventory control deals with a variety of different metrics which directly affect operational, service, and product excellence.
Every single metric does not stand alone; they are all interconnected. Think about it, how do you stock your warehouse if not looking at customer demand, back orders, fill rates, inventory turnovers, and current inventory levels? Or how can you deliver excellent service without knowing how much time it takes for an order to be fulfilled, how many orders are being delivered late, and how many orders are returned due to “product not as pictured”?
The solution: We recommend look at all aspects of real-time inventory metrics and analyze them as a whole to make correct predictions about consumer trend and demand, avoid overselling and underselling, and increase inventory responsiveness and reliability.
2. Inventory management mistake no.2: Product specifications
As mentioned above, a returned item due to it is “not as pictured” is not uncommon.
If you have this problem in your inventory management, you’re the one to blame.
Technology, apparel, household items are a few of those that must have detailed specifications to make sure that customers are getting exactly what they are paying for. Colors, sizes, measurements, price, and pictures of every product angle must be included and true to the items’ features.
This is especially important for multichannel and omnichannel retailers and vendors because product information must be the same no matter which channels or devices customers are using to check your products.
The solution: It is best for retailers to have detailed product description from the vendors. This should be included in the purchasing contracts to make sure that retailers always know exactly what they are selling. Reduced returned items mean increased customer trust.
3. Inventory mistake no.3: Lack of automation
Still using spreadsheet, pen, and paper? We suggest that you stop.
Human errors are prone to happen when manually entering numbers and info. And synchronization among a number of different people using spreadsheets often proves impossible. Furthermore, it just takes so much time.
You want to keep manual intervention at minimum, and information updated in real time.
The solution: Invest in a comprehensive barcode system and scanner. They will help you with correct data record, easy tracking of stolen goods, and easy tracking of products on shelves and in warehouses.
To make it easier for your staff, equip them with deployable mobile devices: barcode scanners, smart phones, and iPads. These devices create an interconnected system, so that your warehouse stock will be constantly on the move. Save time. Save costs. And save your stock control from human error.
4. Inventory mistake no.4: Treating all inventory items the same
You have two kinds of product in your warehouse: the cash cow and the cash dog. Cash cow is best-selling products which yield big profits, while cash dog is the less popular ones, but need to be kept because there are still demands for them.
As all products require the same procedure (forecasting, ordering, reviewing, reordering, etc.), you treat them in the same manner, with the same attitude and sense of urgency, without setting priority. This can be a drain, and often times, a waste of effort. Your cash cow doesn’t get enough attention, and you cash dog gets more than it deserves.
The solution: Prioritize your cash cow. Most of your effort must be spent on these products. Forecasting and reordering should be carried out frequently. Place your cash cow near the shipping area so that it’s easier and quicker to find them.
For cash dog, use the “first in, first out” principle. Oldest products must be sold first, especially when they are slow-selling.
5. Inventory mistake no.5: Lack of accurate demand forecast
If you cannot deliver correct forecast reports, chances that you’re going to lose customers.
Not only that, there are other potential problems as well:
The solution: Use a trust-worthy automated inventory management system that can provide real-time data and provide both standard and custom inventory and sales report
Inventory management is not easy. Inventory management mistakes, or inventory “oops”, can take a rather long time to recover from, and in turn make you lose customers and profit. As your business grows, the need for a streamlined system becomes a pressing matter as mistakes must be avoided at all costs. A reliable inventory management system will help you reduce these mistakes, at the same time improve operation efficiency.