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Case studies are the most popular on the MagentDev blog because they are a valuable source of inspiration for any marketers and businesses.
In this post we will show six interesting mobile marketing case studies in 2018, some of which perhaps lean more towards being about multichannel marketing. These have mostly been withdrawn from the Econsultancy Case Studies Database, which is loaded full of useful examples and case studies of mobile marketing. So let's together find out the Top Mobile Marketing Case Studies in 2018:
Mobile Marketing Case Studies in 2018 - Seattle Sun Tan
Seattle Sun Tan is a 35-location tanning salon situated in Washington State. They was generated almost $200,000 in sales during the first month of their SMS mobile marketing campaign. Follow some of the same their strategies, your business can also achieve the same phenomenal results. So how did they increase sales by nearly $200,000 in only their first month in 2018? Let us tell you.
“When looking at different mobile marketing options, we selected text messaging because of the high customer adoption and it works across all wireless carriers and operating platforms” Stewart Kelpe – Vice President of Marketing at Seattle Sun Tan said. "Moreover, we combine with Magento ERP to save our store."
Seattle Sun Tan utilized an attractive ad by offering customers reward for opting in. When they purchase next time at Seattle Sun Tan’s stores, they will receive the offer for $20 off.
*Note: Another case study of Magento website is Douwe Egbert Coffee Retail Stores.
They leveraged their pre-existing email database of 80,000+ customers for this advertising campaign. Seattle Sun Tan advertised on the leading page of their website and social media channels including Facebook and Twitter, with a combined reach of 37,000+ customers. All 35 locations prominently advertised in high-traffic.
The result: $196,101.87 in new sales
By instructing customers to show the text message offer on their mobile phones to reclaim, employees were able to record and track redemptions alongside the revenue generated from each customer redeeming. It’s interesting to take note that Seattle Sun Tan‘s customers redeeming the initial text message offer, on average spent 500% more than customers that didn’t receive it.
So the first mobile marketing case study in 2018 is text message.
Mobile Marketing Case Studies in 2018 - Dunkin’ Donuts
Dunkin’ Donuts recently launched a new text messaging promotion towards young adults in the Boston area. This campaign increased in-store traffic to their Boston locations by 21%. Via a local radio DJ, Dunkin’ Donuts advertised the text message promotion on-air and ran mobile internet ads encouraging people to opt-in. The result was 7,500 consumers opting in to receive Dunkin’ Donuts text message promotions.
*Note: Fast food is also one thing you can sell online in Australia.
In this campaign, Dunkin’ Donuts saw the following results: 17% of participants forwarded or showed the text message promotion to their friend. 35% of the participants considered themselves more likely to buy lattes and coffee from Dunkin’ Donuts. 21% increase in store traffic due to the text message promotion. This just goes to show how a successful SMS marketing campaign has the ability to drive big results.
So the mobile marketing case study in 2018 is also text message.
Mobile Marketing Case Studies in 2018 - Taco Bell
As a food service business owner, staying in touch with your most loyal customers can be a challenge! Especially when they are always on the go. Taco Bell, in an effort to stay in touch which their consumers, launched a text messaging campaign, which amassed over 13,000 SMS subscribers within the first 5 weeks. So stunning!
To drive customer awareness and participation, Taco Bell utilized traditional media such as radio, television and print. To subscribe to the Taco Bell SMS campaign, customers were encouraged to text TBIC to 30364. After customers subscribed, they would receive a text message with a promotion offering them a free Frutista Freeze with the purchase of any food item. Really great deal!
*Note: Taco Bell is a great example of high quality inventory management.
In an effort to limit the exposure of the promotional offer and encourage immediate action from customers, Taco Bell used rolling expiration dates in their initial text message offer by setting the expiration date from 3 to 5 days. Out of from this time, customers can’t get the benefit from their promotion
During the SMS campaign, Taco Bell emitted in excess of 29,500 SMS coupons. At the end of the 5-week campaign, 93% of those SMS subscribers were still subscribed to this campaign.
So the mobile marketing case study in 2018 is SMS message.
Mobile Marketing Case Studies in 2018 - Chuck E. Cheese
Getting customers signed up to your email list can prove to be a tricky task, especially when they may not be able to input their email address immediately. Chuck E. Cheese has found smart way to solve this problem by utilizing text messaging of mobile marketing to grown their email list. They got the result in 5 percent of all new email addresses coming from this campaign.
What were astonishing results! When text message opt-in had an open rate 10-to-20 percent higher than other traditional methods and coupon clicks were also from 8 to 10 higher percentages.
So what is the mobile marketing case study of them in 2018? To start off, Chuck E. Cheese’s told customers to message their email address to the SMS short code 35505. After their customers texted their email address to 35505, they received an instant message response thanking them for joining the Chuck E-Club, and Chuck E. Cheese’s instruct them to check their email inbox for a reward welcome coupon.
By allowing customers to opt-in to their email marketing list on the fly via a simple text message, Chuck E. Cheese’s has grown their email list. Are you keen on collecting email addresses from your customers by text message?
So the mobile marketing case study in 2018 is still SMS message.
Mobile Marketing Case Studies in 2018 - Pizza Hut
Are you looking for a good SMS geofencing case study in 2018? If so, we have a good one today from Pizza Hut. 15 past months, Pizza Hut setup geofence locations within a half-mile radius of each store on their series of 340 Pizza Hut locations.
When customers were within a half-mile of any Pizza Hut location, they would receive an SMS promotion on their mobile phone. Pretty cool huh?
The coolest part of this were the results. During the 15 months, they found it was on average 142 percent more efficient in increasing incremental sales than other channels, 4.4 times more effective than TV Commercial and 2.6 times than online Ads. What a pretty amazing results especially when compared to traditional advertising methods.
So the mobile marketing case study in 2018 is geofencing SMS message.
Mobile Marketing Case Studies in 2018 - Carl’s Jr
Are you a quick service restaurant (QSR) and looking a method to boost sales? Did you know that other QSR brands like Carl’s Jr. are seeing up to a 19% redemption rate when utilizing text messages to promote to their customers? Concerned that your QSR brand won’t have the capacity to motivate customers to opt-in? Read the case study from Taco Bell, and perceive how they increased 13,000 new mobile subscribers in just 5 weeks. Really amazing, right?
So the mobile marketing case study in 2018 is QSR message.
Other Mobile Marketing Case Studies in 2018
Econsultancy also state many example of mobile marketing case studies in 2018. Like US firm Legal Brand Marketing managed to increase click-through rates by 89%, while halving its cost per lead, after switching to a mobile-only lead generation strategy. This is the mobile search marketing strategy case study.
For more mobile marketing case studies, visit Econsultancy.
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