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If you’re building your first ecommerce website, you only really need to worry about adding in the basics such as Google Analytics, a CRM and a payment gateway. Here are five tools you’ll need to increase sales, customer engagement and traffic as you scale your online store.
Consumers have increasingly short attention spans. Before deciding to abandon it entirely or explore the website further, customers only spend a few seconds on a landing page.
This tool looked at deep user behavior across two billion visits across the web over the course of a month and found that most people who click don’t read.
A majority of website customers don’t even give you a proper chance to explain yourself. This tool helps you A/B test landing pages and optimize them so you’ll provide just visuals and the right copy to encourage more of your shoppers to progress through your marketing funnel.
Read more: How to Boost more Sales for your Online Business
This tool a llows you to deliver information right when clients need it. you may catch users at the most appropriate times and start a conversation, without cluttering your site’s design or overwhelming your customer with in-app messaging . You can think of this as live chat, but better. Soon enough, they’ll become so familiar with your online website that it becomes addictive.Intercom’s comprehensive platform provides a direct line of communication to your website customers. Its five packages allow you to engage, observe, learn from, acquire, and support your shoppers.
Organic search always drives between a third and a half of overall web traffic even with the meteoric rise of social media .
This tool provides an inbound marketing platform that makes it easy to understand your site’s SEO weaknesses and strengths. You can uderstand how you rank for keywords, where you receive backlinks, issues with or opportunities for improvement in your site’s architecture and the quality of your content. In addition, participate in Moz’s forums to network with other marketers who may teach you about how to get more from your marketing money.
Read more: Best Online Business Tips in 2017
This tool offers a suite of tools perfect for the online store that wants to capture more value from its shoppers. You can grow your email list with list buider and encourage your shoppers to easily share your online store.
Out of all the channels, email continually outperforms most of them. Email subscribers are consistently more engaged than brand social media followers and fans. If you were to cultivate your own social media fanbase that sort of word-of-mouth marketing is far more powerful than.
Your clients have unique behaviors. you can use this tool to identify sections of your online store that are ‘sticky’ , where users spend a lot of time engaging with your products and content to better understand how they interact with your website. Also, you may discover where visitors drop off and use those insights to test features and copy in order to make those pages irresistible.
The company prioritizes the shopper funnel, so you may better optimize your online marketing effort. You should not get hung up on vanity metrics such as visits and clicks. This tool provides smarter analytics so you may convert more visitors into paying shoppers.